Apple said it will cut the price of the iPad if sales aren’t as good as anticipated. Management doesn’t see the iPad eating at either iPhone sales or notebook sales.
What if the iPad came down a $100, would you buy one? I think this device has the ability to change and save the print media industry. If I could pay for all my magazines and newspapers and get them on a digital screen, one I can take with me, I’m in! I hate having all those paper mags all over the house, not mention all the trees it would save.
I like the idea that if, and when I’m sitting some place waiting, I could read anything I want. No mater what you think of the iPad, this form of digial delivery is the future for the print publishing world.
Google announced their new “Near Me Now” feature to their mobile browser. On January 7th users of the iPhone 3G and Android 2.0.1 or later mobile phones saw a new addition on the Google search browser.The words “Near Me Now” just under the search box, is the latest for Google to help users find what products and services are close to where they are at that moment. Using local listings it will return result to the keywords the user is searching for.
What this means to local businesses all over the county. You better make sure your business is properly indexed in Google and other search engines and web directories, if your business isn’t it may not show up in these searches. As the “Internet Generation” only uses the Internet to find just about everything they need, your business needs to make sure they can find you!
As users are searching on the go with their mobile phones, local search is one of the most important marketing strategies every local business needs to think about. Make sure your Google listing is up-to-date and all the right information is there.
With the new T-Mobile G1 and Apple’s iPhone in the hands of consumers, on the go internet searching is growning everyday. If you own your own business you need to think about your search engine ranking. People today are using mobile phones to search the internet on the go, looking for products and services. If your business is not showing up at the top of Google and other search engines your missing out on customers.
I ask the question “why should I do business with you?”, this is what your customer wants to know. You must market why customers should come to you for your products or services.
Start thinking about New Media, it is the future of marketing. The one thing you can do is put video on your website. Now more than ever you need to be driving your business with lower cost advertising, and New Media is the way!
Check your website for dead links. Make sure every link on your site goes some place. Sometimes links can get broken when updating a site and building new pages.
Always make the headline of your advertisements a “benefit” your customers gets from you product or service. It will grab their eyes and get them to read your ad.
Take a sense of urgency with everything you do, and watch your field bloom. Be the person people and customers can count on to get things done. If you want your business to grow, or you want that promotion and rise become that person. Get shit done!
Thinking about getting and keeping customers, if you work to better your self and business everyday you will never run out of customers. Ask your self the question, what can I do better today than I did yesterday?
Let’s talk about personal brand. What is your personal brand? It is the perception that other people have of you. If you are known for running late and not getting things done, you may have a bad personal brand. When people think of you that will say he/she is never on time, or can’t complete a task by the deadline. Is this how you want to be thought of? If you want your business to grow or you want to stop getting looked over for a raise or promotion, you may need to work on your personal brand.